Why Alexa won’t wake up when she hears her name in Amazon’s Super Bowl ad

This Sunday’s Super Bowl between the New England Patriots and the Los Angeles Rams is expected to draw more than 100 million viewers, some of whom will have Alexa-enabled devices within range of their TV speakers. When Amazon’s new Alexa ad airs, and Forest Whitaker asks his Alexa-enabled electric toothbrush to play his podcast, how will we prevent viewers’ devices from mistakenly waking up?Read More